Social Media Marketing. (3-0) 3 Credit Hours

Catalog description

Unlock the power of consumer engagement and learn how to ignite a brand preference using social media with the fifth-P of Participation (by consumers). Designed to create effective marketers of the 21st century, the course topics covered will include web 2.0,social media, video strategies, branding architecture, define target markets, conduct a market opportunity analysis (MOA) to improve a company's social media strategy. Students use hands-on tools and case studies while earning industry-recognized certifications. This course has Differential Tuition.