MKT 5623
Sports and Entertainment Venues and Events, Development and Management. (3-0) 3 Credit Hours
University of Texas at San Antonio · UGRD · Fall 2026
Catalog description
This course focuses on the leadership required to develop, manage, and market all types of venues used throughout all aspects of the sports and entertainment industry, including stadiums, arenas, golf courses, fitness and wellness centers, and convention centers. Students will learn about the financing, development, and regulations regarding these venues. The course will introduce students to best management practices to manage venues, including issues related to security, crowd control, and the safety of employees and spectators at these venues. Students will learn how to develop, implement, and monitor venue best management practices. The curriculum will include case studies and other resources. This course has Differential Tuition.
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