MKT 5533
Global Issues in Sport Management. (3-0) 3 Credit Hours
University of Texas at San Antonio · UGRD · Fall 2026
Catalog description
This course focuses on the business of international mega-events related to sport including the Olympics, the FIFA World Cup, the Rugby World Cup, and the Commonwealth games and other events. In addition, the course will also explore the business aspects of domestic sports leagues that are expanding into global markets (e.g., growth of the National Basketball Association in China, National Football League games played in the UK, etc.). The course will cover such topics as global sports fandom, the bidding process for global sport events, the economic impact of global sport, and related topics. The curriculum will include case studies and other resources. This course has Differential Tuition.
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