Integrated Marketing Communications. (3-0) 3 Credit Hours

Catalog description

Organizations seek to deepen customer understanding and instill a customer-centric mindset for supreme customer experiences. This course will provide a framework for integrating various marketing strategies for paid, owned, and earned communications plans. Students will learn how to map out the critical points in the customer journey using digital strategies delivering the right message at the precise time with the desired content. You'll be able to combine the appropriate theories and models with practical information to create premium customer experiences and valuable brands. This course has Differential Tuition.