Marketing Communication for Crisis Management. (3-0) 3 Credit Hours

Catalog description

This course will examine crisis planning and crisis communication from a theoretical perspective. It will emphasize how integrated marketing communication tools (i.e., marketing, advertising, branding, social media, public relations, etc.) can strategically be used by corporations and organizations to effectively anticipate potential crises, manage crisis events, and repair reputational damage once the crisis has subsided. Students will be introduced to crisis scenarios facing different types of organizations and businesses using case studies and other resources. The course provides an introduction to the field of crisis management and will be especially useful for mid-level executives and leaders as well as marketing and public relations professionals. This course has Differential Tuition.