Sports Marketing and Management. (3-0) 3 Credit Hours

Catalog description

The sports industry, including team sports, spectator sports, participatory sports, and personal fitness and wellness, will be examined from a marketing perspective. Students will be given extensive instruction about how marketing theories can be applied to sports. An interdisciplinary approach will be used to teach students how to deal with real-world sports marketing issues. Some of the topics that will be covered include: the scope of the sports marketing industry; why corporations want to sponsor sports; why sports teams and organizations need corporate sponsors; how sports organizations engage in cause-related marketing; understanding sport consumers; how to target specific groups of fans; how to brand your sports organization; how to create and implement and evaluate sports marketing campaigns; and how to use a marketing perspective to develop and manage a sports venue. The curriculum will include Case Studies and other resources. This course has Differential Tuition.