MKT 5063

Marketing Research Design and Application. (3-0) 3 Credit Hours

University of Texas at San Antonio · UGRD · Fall 2026

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Prerequisite: MKT 5023 or an equivalent. Reviews the methodology essential to marketing’s role of guiding the firm’s production, distribution, pricing, and communication efforts through marketing research, including designing and conducting customer research, and analyzing and communicating research results. Generally Scheduled Location: Main Campus, Internet. This course has Differential Tuition. Course Fee: DL01 $75.

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Class #texas_san_antonio-3591Fall 2026UGRD
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