MKT 5043
Consumer Behavior in Marketing Strategy. (3-0) 3 Credit Hours
University of Texas at San Antonio · UGRD · Fall 2026
1 section
Catalog description
Prerequisite: MKT 5023 or an equivalent. The study of consumer behavior as the basis for marketing opportunities. Analyzes and evaluates contemporary models of consumer behavior as a guide to organizational decision making. This course has Differential Tuition. Course Fee: DL01 $75.
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001
Availability not recently verifiedClass #texas_san_antonio-3590Fall 2026UGRD
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