Marketing Management. (3-0) 3 Credit Hours

Catalog description

Prerequisite: ACC 5003 and ECO 5003 , or their equivalents; completion of or concurrent enrollment in ACC 5023 is recommended. An analysis of marketing management processes within organizations. Focus is on the use of strategic planning and market analysis to design marketing programs in competitive environments. (Same as MKT 5023 . Credit cannot be earned for both MBA 5313 and MKT 5023 .) Generally Scheduled Location: Main Campus. This course has Differential Tuition.