Special Studies in Marketing. (3-0) 3 Credit Hours

Catalog description

Prerequisite: A grade of "C-" or better in GBA 3001 , GBA 3002 , and MKT 3013 . An organized course offering the opportunity for specialized study not normally available as part of the regular course offerings. Could include topics such as marketing channels of distribution, sales management, industrial marketing, current developments in marketing theory, and analysis of ethical, social, and public policy aspects of marketing. May be repeated for credit when topics vary, but not more than 6 semester credit hours will apply to a bachelor’s degree. Generally offered: Spring, Summer. This course has Differential Tuition. Course Fee: DL01 $75.