Marketing Analytics and Data Visualization. (3-0) 3 Credit Hours

Catalog description

Prerequisite: MKT 3013 , with a grade of "C-" or better. Sound marketing decisions are based upon good data from market and customer research. This course introduces students to the process of making marketing decisions using data-driven techniques, including data analysis and visualization, in order to make actionable decisions that are the foundation of business intelligence. Through hands-on projects and real-world examples, students will explore different tools and methods to effectively interpret data and communicate findings to influence decisions effectively in the modern marketing environment. Students will need some working knowledge of spreadsheets for this course. This course has Differential Tuition. Course Fee: DL01 $75.