Digital Marketing. (3-0) 3 Credit Hours

Catalog description

Prerequisite: MKT 3013 with a grade of "C-" or better. Digital marketing is essential to marketing strategy, yet managers still struggle with the continuously evolving digital landscape. In this course, students will develop a systematic understanding of digital marketing by learning concepts and tools to launch and measure marketing strategies. Topics generally will include the importance of keywords (SEO/SEM), website structure, digital advertising, email marketing, emerging platforms, running search engine paid advertising campaigns, and analysis. This course has Differential Tuition. Course Fee: DL01 $75.