Sustainability and Marketing. (3-0) 3 Credit Hours

Catalog description

Prerequisite: MKT 3013 with a grade of "C-" or better. Consumers are becoming increasingly aware that their choices impact our planet's health. Critics argue that marketing is part of the problem by encouraging our overconsumption of resources. Students will rethink how sustainability positively impacts the world while thriving in industry and learn the key elements of developing a sustainability marketing strategy and branding approach. Discuss global trends and issues that influence sustainable product success. Better understand how marketing has a vital and unique role in creating a more sustainable society through product innovation, distribution partners, vendor selection, and advertising. This course has Differential Tuition.