Consumer Behavior. (3-0) 3 Credit Hours

Catalog description

Prerequisite: MKT 3013 with a grade of "C-" or better. Focus on the customer as a primary consideration in strategic marketing decisions. Analysis of personal and environmental variables in the customer’s world as the basis for market segmentation and subsequent formulation of the marketing mix. Generally offered: Fall, Spring. Generally Scheduled Location: Main Campus, Internet. This course has Differential Tuition. Course Fee: DL01 $75.