Innovation and New Product Development. (3-0) 3 Credit Hours

Catalog description

Prerequisite: MKT 3013 with a grade of "C-" or better. New products and services are critical to the success and growth of all organizations. This course covers the entire product development process, from identifying customer needs, to generating concepts, to prototyping and design, to product launch. Participants will also learn how to build business cases to gain venture capital and/or angel funding, as well as protect their inventions with patents and trademarks. Students in the New Product Development course will learn best practice examples from the industry using case studies, and will have an opportunity to apply their knowledge in a team project. This course has Differential Tuition.