Event Marketing. (3-0) 3 Credit Hours

Catalog description

Events are a powerful way to connect with customers, vendors, and the community. Students will learn how to maximize an event marketing strategy from the attendees' and the organizers' perspectives. Establish an event planning process through strategy, development, negotiations, budgeting, marketing, and implementation. Students will explore methods for optimal event management from corporate meetings, festivals, fairs, expos, recreation, sports, fundraisers, and associations. (Formerly SET 3343. Credit cannot be earned for both SET 3343 and MKT 3343 .) This course has Differential Tuition.