Marketing Research. (3-0) 3 Credit Hours

Catalog description

Prerequisite: MKT 3013 with a grade of "C-" or better and BAN 3043 or the equivalent. This course explores marketing research techniques designed to better understand target audiences, analyze competition, and identify opportunities for effective allocation of marketing resources. Key topics include secondary data research, focus group interviews (FGI), experimental research, surveys, and data analysis to support data-driven marketing decisions. Generally offered: Fall, Spring, Summer. Generally Scheduled Location: Main Campus, Internet. This course has Differential Tuition. Course Fee: DL01 $75.