Strategic Marketing for Hospitality and Events. (3-0) 3 Credit Hours

Catalog description

This course examines marketing strategy as it applies to the unique challenges of hospitality and event management. Emphasis is placed on market segmentation, service branding, consumer behavior, and the integration of digital and traditional promotional tools. Students will analyze case studies and create comprehensive marketing plans that reflect strategic decision-making in real-world hospitality and event contexts. The course highlights guest-centric approaches and brand positioning in service-driven environments. Course Fee: LRMS $37.50.