Managing Small and Family Business. (3-0) 3 Credit Hours

Catalog description

Prerequisite: ENT 4123 or Instructor's permission. This course takes a deeper dive into the specific challenges of small and family businesses, such as risk management, growth strategies, and succession. It uses case studies and examples to help students understand how to reinforce what is great about family businesses (e.g., community commitment, values, and culture) while innovating in ways that the business can absorb (e.g., incremental innovations in products, business processes, delivery channels, etc.). This course has Differential Tuition.