Essentials of Corporate Entrepreneurship. (3-0) 3 Credit Hours

Catalog description

This course examines the importance of innovation and entrepreneurship in the context of established organizations. It explores the economic, political, cultural and technological challenges of introducing innovative ideas, both internally and externally. Students will learn how to spur innovation within an organization; evaluate opportunities to launch new products and services; and garner the resources and support to act on these opportunities. This course has Differential Tuition.