Applied Marketing Research. (3-0) 3 Credit Hours

Catalog description

This course explores the marketing research process in relation to key marketing concepts such as consumer behavior, market segmentation, branding, customer service, pricing strategies, distribution channels, integrated marketing communications, and sales. It provides an in-depth examination of each stage of the research process, including survey design, data collection methods, data analysis techniques, and reporting findings. This course has Differential Tuition.