Qualitative Research Methods for Business. (3-0) 3 Credit Hours

Catalog description

This course is designed to equip students with the skills and knowledge to apply qualitative research techniques in business contexts. The course covers various qualitative methodologies such as case studies, ethnography, grounded theory, and narrative analysis, emphasizing their relevance to solving complex business problems. Students will learn to collect, analyze, and interpret non-numerical data, such as interviews and observations, to gain deep insights into organizational behaviors, consumer patterns, and market dynamics. The course also introduces Artificial Intelligence (AI), Natural Language Processing (NLP), and text analysis to analyze qualitative data. This course has Differential Tuition.