Marketing Strategy and Consumer Behavior. (3-0) 3 Credit Hours

Catalog description

This course explores the strategic frameworks and analytical models that shape marketing decisions in today's dynamic business environment. The course emphasizes the intersection of marketing strategy and consumer psychology, focusing on how companies can effectively align their marketing efforts with consumer needs, motivations, and behaviors. Topics include segmentation, targeting, positioning, consumer decision-making processes, branding, digital marketing, and the impact of cultural and psychological factors on consumer behavior. Through case studies, research analysis, and practical applications, students will develop critical insights to enhance marketing strategies and drive business success. This course has Differential Tuition.