Research Design and Survey Design. (3-0) 3 Credit Hours

Catalog description

This course provides an in-depth exploration of the principles and methods for designing robust research studies and surveys within the business context. Students will learn how to develop effective research questions, sample subjects, select appropriate research methodologies, and construct surveys that yield reliable and valid data. The course emphasizes the practical applications for business problem-solving and decision-making. By the end of the course, students will be equipped to design and conduct research projects that contribute to academic knowledge and offer actionable insights for business leaders. This course has Differential Tuition.