Digital Audiences. (3-0) 3 Credit Hours

Catalog description

Digital content is at its most effective and persuasive when it is crafted and targeted toward the most appropriate audiences. This course provides an overview of digital media consumers and common methods of audience analysis, such as secondary analysis of data, survey research, focus groups, interviewing, etc. Both historic media consumption and modern emerging digital User Experience (UX) trends will be explored. Course Fees: LRLF $10.27; STLF $18.48.