Health Communication Campaigns. (3-0) 3 Credit Hours

Catalog description

This course is designed to increase students’ critical understanding of the effects of various media in helping and hindering public health promotion efforts by examining the basic and health-specific communication theories, models, and assumptions related to media influence with respect to potential effects on individual health and wellbeing. Students will use theory and research to help explain factors that affect the creation and delivery of health communication campaigns, including how culture and other variables affect message design and campaign effectiveness. In formulating a strategic plan for a focused media campaign, students will detail the rationale, design, implementation considerations, and evaluation plan for a practical health promotion initiative. The course focuses on the ethical dilemmas inherent in the use of strategic communications designed to persuade people to change their behavior. Generally offered: Fall, Spring. Course Fee: LRLF $10.27; STLF $18.48; DL01 $75.