Marketing Analytics. (3-0) 3 Credit Hours

Catalog description

This course provides an in-depth exploration of data-driven marketing strategies and techniques. Students will learn to leverage analytical tools and methodologies to measure, manage, and analyze marketing performance. Topics include customer segmentation, predictive modeling, campaign effectiveness, and digital marketing analytics. The course emphasizes using data to inform marketing decisions, optimize marketing spend, and improve customer acquisition and retention. Through hands-on exercises and real-world case studies, students will gain practical experience in applying analytics to solve marketing challenges and drive business growth. This course has Differential Tuition.