BAN 6103
Data Visualization and Communication for Business Applications. (3-0) 3 Credit Hours
University of Texas at San Antonio · UGRD · Fall 2026
Catalog description
This course focuses on the principles and practices of effectively communicating data-driven insights to support business decision-making. Students will learn to translate complex data analyses into clear, actionable messages for diverse business audiences. The course covers data visualization techniques, storytelling with data, and the use of various tools to create compelling data presentations. Emphasis will be placed on tailoring communication strategies to different stakeholders, ensuring that data are appropriately understood and drive informed decision-making. Through case studies, hands-on projects, and presentations, students will develop the skills necessary to influence business decisions through clear and impactful data communication. This course has Differential Tuition.
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