Strategic Management and Business Policy

Catalog description

The purpose of this course is to explore and selectively apply modern concepts of strategic management skills and techniques to simulate various strategic situations. Students explore the role of strategic planning in achieving organizational performance and key concepts in strategic planning, including identifying the relationship of the plan to the organization’s mission, values and vision; assessing the competition; identifying external influences and resources; forecasting trends in organization performance and setting goals. Students apply course concepts, including strengths, weaknesses, opportunities and threats (SWOT) analysis as they research and develop components of strategic plan for a specific health care organization. The course also examines how policies in each functional area are integrated into an overall competitive strategy.