Marketing Strategy

Catalog description

The course focuses on the formulation of marketing strategy at the strategic management level of the organization. The course emphasizes analytic skills to solve marketing problems and to address marketing opportunities associated with multinational marketing issues in the context of multi- product and multi-functional consumer and industrial organizations. The course offers a systematic analysis and evaluation of the firm's resources, capabilities, competition, market position and external environment to develop positions of competitive advantage and superior financial performance. Prerequisite: MKT 5311 with a grade of C or better.