Retailing Management

Catalog description

This course analyzes the retailing process, the environment in which it operates, and the characteristics of retail institutions and functions. It examines trends in retailing and uses the strategic profit model approach to understand the impact of retail mix strategies (e.g., pricing, location, inventory, etc) on performance. It offers a historical perspective with emphasis on the evolution of retailing structure and institutions, trends, and location strategies. Prerequisite: MKT 5311 with a grade of C or better.