MKT 4391

Services Marketing

University of Texas at El Paso · UGRD · Fall 2026

1 section

Catalog description

Services Marketing: This course integrates concepts from other marketing areas to adapt them to services marketing. The focus is on the unique properties of services. A distinctive approach to services marketing strategy development and execution is examined.

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Class #texas_el_paso-2838Fall 2026UGRD

Days & times: No scheduled meeting time
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Instructor: Staff

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