MKT 3350

Marketing Metrics

University of Texas at El Paso · UGRD · Fall 2026

1 section
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The course introduces students to the standard marketing metrics. Decision-makers demand increased accountability for business programs, expenditures, and investments, intending to make evidence-based decisions for the allocation of scarce resources. Firms employ metrics to capture the impact of marketing programs and make better decisions.

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Class #texas_el_paso-2827Fall 2026UGRD
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