Intro to Marketing Analytics

Catalog description

Introduction to Social Media Marketing and Marketing Analytics This course prepares students to think analytically about data to meet the demands of the new big data world. Specifically, the course examines statistical methods (regression, causal inference strategies, classification algorithms), engages in advanced usage of Microsoft Excel, and utilizes programming with Python to turn data into relevant and actionable managerial insights. While the nature of data analytics is highly mathematical, this course focuses on the economic intuition and applications of various methods in digital marketing contexts.