COMM 4366
Communication of Public Herit
University of Texas at El Paso · UGRD · Fall 2026
Catalog description
Communication of Public Heritage The course uses cultural stuides, critical theory, and postcolonial theory to explore the framing of tourism in the West and Southwest and how public memory represents many of the people whose history is marketed as heritage tourism. A critical examination of how these elements influence representations of the past that, often incomplete, promote "food, fun, and fiesta" at the expense of complexity. An analysis of how the communication of these ideas perpetuates a fantasy heritage of the Southwest is addressed. Students conduct research on heritage events to find more inclusive ways to promote tourism.
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