Advertising Campaigns

Catalog description

Advertising Campaigns (3-3) Strategic research, problem definition, audience definition, planning, creativity, and ethics in advertising and public service campaign development. Applying the techniques of research and the principles of communication and persuasion to the development of advertising objectives, strategy and creative concepts. Project required. Offered in Fall semester only. Prerequisites: COMM 2330 , COMM 3332 , COMM 3333 , and COMM 4330 each with a grade of "C" or better and Senior standing. Laboratory fee required. .