Ad Sales and Management

Catalog description

Advertising Sales and Management (3-0) Process of developing an effective sales staff in the advertising industry. Sales policies, procedures, techniques, time-management, client relationship, closing and sales services are discussed. Management procedures, policies, and responsibilities in the successful operation of advertising industries. Areas covered are planning, problem solving, personnel, facilities, government, financial resources, and public service. Prerequisites: COMM 2330 and COMM 4330 each with a grade of "C" or better.