COMM 4330
Media Planning & Buying
University of Texas at El Paso · UGRD · Fall 2026
1 section
Catalog description
Media Planning and Buying (3-0) Decision making in selection and use of advertising media. Evaluation of media alternatives in terms of marketing objectives, audience analysis, cost, and editorial and program content. Selection of space time units and media schedules. Project required. Prerequisites: COMM 2330 with a grade of "C" or better and Senior standing.
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Availability not recently verifiedClass #texas_el_paso-0973Fall 2026UGRD
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