New Media Advertising

Catalog description

New Media Advertising (3-0) This course is designed to familiarize students with recent developments in new media and their applications to advertising. This course will cover state-of-the-art developments in emerging and converging media landscape in the United States and around the world. Students will also learn important theories and concepts that can help them to incorporate new media into any advertising campaigns. Prerequisites: COMM 2330 with a grade of "C" or better, or instructor approval.