Consumer Psych & Advertising

Catalog description

Consumer Psychology and Advertising (3-0) This course is designed to help students understand factors affecting the consumer decision-making process. Specifically, the course examines how advertising influences and responds to consumer behavior. The course discusses the dynamics between advertising and the consumer-decision making process. Students will be exposed to consumer behavior theories and concepts that are essential to the success of any advertising campaign. Class discussions and assignments will center on the applications of consumer behavior theories to advertising decision making processes and practices. Prerequisites: COMM 2330 with a grade of "C" or better of instructor approval.