COMM 2330

Principles of Advertising

University of Texas at El Paso · UGRD · Fall 2026

1 section

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Principles of Advertising: [TCCN COMM 2327] The role of advertising in society. Basic concepts include marketing message creation, budget determination, agency-client relationships, creative strategy, media considerations, and social and ethical responsibility of advertisers.

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Class #texas_el_paso-0940Fall 2026UGRD

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Instructor: Staff

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