Strat Busn Comm & Reput Mgmt

Catalog description

The purpose of this course is to explore the importance of an integrated corporate communication system and analyze strategies for implementation within the enterprise. The course will focus on the corporate enterprise as a whole and consider the integration of strategic messaging and reputation management throughout the organization. Topics covered will include: connecting corporate communication to business strategy; corporate structure and internal communication channels; branding and reputation management; social media and media relations; investor relations; government relations; and crisis communication.