Sales and Revenue Generation in Sport

Catalog description

This course intends to provide students with a foundation for a broad range of topics related to sales and revenue generation in the sports industry. Areas covered include the sales process, ticket sales, and media revenues, sponsorship sales, fundraising, concessionaire and hospitality revenues, the role of social media, and sales force management. Students will study current issues and explore future directions, trends, and innovations in the context of sales and revenue generation for sport organizations.