The Business of College Sport

Catalog description

This course will equip students with a comprehensive understanding of the business of college sport. Topics include the governance of college sport, the role of college sport in the university, marketing and management of college sport, finances and operation planning in intercollegiate athletics, compliance and academic integrity, and reform efforts and ethical concerns. The course will also examine critical business issues in college sports, such as conference realignment, sports agents, and name image and likeness (NIL).