Digital Marketing Fundamentals

Catalog description

This course introduces students to the strategies, tools, and techniques of effective digital marketing. The course emphasizes the stages of the digital customer journey, web design, web analytics and metrics, content marketing, search engine optimization (SEO), digital advertising, online video marketing, mobile marketing, and digital strategy. The course includes hands-on experience using software tools for designing digital content to promote brands and build relationships with customers. The course may also include coverage of specialized digital techniques and emerging digital marketing tools. Junior status or permission of the instructor.