Crisis Communication and Public Information Management

Catalog description

This course examines best practices in crisis communication and public information management to help students develop the skills necessary to lead public messaging efforts that is critical before, during, and after a disaster. Learners will explore theories and frameworks for crafting targeted, culturally appropriate communication plans, managing media relations, and disseminating vital information to diverse stakeholders. Students will also learn to leverage emerging communication technologies and social media platforms to enhance public awareness, facilitate community engagement, and maintain transparency during emergency situations.