MKT 574
Customer Relationship Management
Texas A&M University-Commerce · UGRD · Fall 2026
1 section
Catalog description
This class will explore the opportunities and challenges presented by a popular business practice - Customer Relationship Management (CRM). CRM is considered the new "mantra" of marketing. It focuses on maximizing customer value. This is accomplished by the development and management of cooperative and collaborative relationships. MKT 521
Sections
Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #texas_commerce-MKT574Fall 2026UGRD3 credits
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