MKT 547

Product Innovation and Supply Chains

Texas A&M University-Commerce · UGRD · Fall 2026

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The course focuses on how to deal strategically with supply chain issues and challenges. Successful supply chain management requires cross-functional integration of key business processes within the firm and across the network of firms. The challenge is to determine how to successfully accomplish this integration. Other topics covered include, logistics, forecasting, inventory management, supply contracts, strategic alliances, supply chain integration and design, procurement and outsourcing, customer value and value chains, international issues, as well as product innovation and product life cycles.

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Class #texas_commerce-MKT547Fall 2026UGRD3 credits
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