MKT 467
Buyer Behavior
Texas A&M University-Commerce · UGRD · Fall 2026
1 section
Catalog description
Students examine the consumer value framework and the influences affecting buyer behavior, including internal influences (perception and learning, personality, and attitude); external influences (including group, family, culture and microculture); as well as decision process models and outcomes of consumption. Focus is on interconnectedness of buyer, seller and society. Prerequisites: MKT 306 .
Sections
Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #texas_commerce-MKT467Fall 2026UGRD3 credits
- Days & times
- No scheduled meeting time
- Meeting dates
- —
- Location
- —
- Instructor
- Staff
Class numbers and section codes come from the registrar.
Spot missing or incorrect course data?