MKT 366

Integrated Marketing Communications

Texas A&M University-Commerce · UGRD · Fall 2026

1 section

Catalog description

This course provides an analysis of the promotion networks of organizations to external publics. Emphasis is on appraising the effectiveness of integrated marketing communications tools using digital interactive media (SEM, SEO, social media) and traditional media (electronic, print, and outdoor). Prerequisites: MKT 306 .

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Class #texas_commerce-MKT366Fall 2026UGRD3 credits

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Instructor: Staff

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